DEFINITION OF CULTURE

 

THE REASON OF THE CHOSEN TOPIC.

        In the context of international marketing, understanding the definition of culture is crucial for creative effective global strategies. Culture encompasses values, beliefs, customs, languages, works of arts and social behavior's that shapes consumer preferences and influence purchasing decisions. By exploring what culture entails, marketers can tailor their messaging, product offerings, and engagement tactics to resonate with a diverse audience. This topic is especially important for companies expanding into international markets, where cultural differences can significantly affect brand perception and market success. Understanding these cultural nuances allows businesses to avoid missteps, build stronger customer relationships, and create marketing strategies that are culturally relevant and global effective.

 

  THE IMPORTANCE FOR STUDENTS TO KNOW AND LEARN ABOUT THIS TOPIC.

           For students of international marketing, learning about culture is vital because it lays the foundation for understanding global consumer behavior. In an increasingly interconnected world, future marketers must be able to navigate cultural diversity to develop effective marketing strategies that resonate with audiences from different backgrounds.  Gaining insight into cultural values, beliefs, and customs not only enhances cross-cultural communication skills but also equips students to identify potential challenges and opportunities in international markets. This knowledge is essential for building a successful career in marketing, as it helps students become more adaptable, culturally aware, and capable of designing campaigns that appeal to global audiences.

 

 

 

 

DEFINITION of Culture.

LANGUAGE.

         As we are delving in the world of defining culture, do you know what makes or defines a culture? Would like to know the burning question what makes or defines a culture? Well, you are let’s delve right in!

 

       Culture has many elements, one of the elements that makes or defines a culture is language.  It is intrinsically embodied in the culture values, traditions, beliefs, customs and work of arts. It is intrinsically embodied in the culture values, traditions, beliefs, customs and work of arts. Languages is the most important part in the culture and it is the way that can communicate effectively between people.

         An effective and impactful languages such as English and Chinese language can promote a widely communication with people around the world, build relationships and create a sense of community. Besides that, a formation of languages is a very complex process to form an appropriate and able communicated language, the processes including creating of original language, language differentiation, division of language families, enhancement of languages grammar, development of writing systems and so on. These processes are influenced by the external environment like human social interactions, migration and history.

 

Languages also reveals social structures such as respect and hierarchy by reflecting cultural standards and it also serves as a tool for creative historical expansion. The transmission of cultural knowledge through language is more effective than other means. In addition, it promotes the transmission and preservation of cultural knowledge from generation to generation through storytelling, rituals and education. Different language often reflects cultural values such as respect, hierarchy and individualism, affecting communication and perception.

 

 

 

 

 

 

 

 

 

 

 

 

 

Values

       Cultural values are a set of core ideals and beliefs that describe a society or community that are passed down through generations (Borowski, 2014). Apart from that, it is also defined as shared ideas about what is right, good, and desirable in a community. Values in culture are considered as basic for the norms that are needed in any different situations. For example, it is also figured out that cultural values include prosperity, freedom, and security (‌Zheng et al., 2021). It also has a significant impact on people how they treat others, and want treatment from others. Moreover, values also figured out how people lead their lives in society.

      On the other hand, values in culture can be changed through several events such as technological revolution, agricultural revolution, and globalization. The definition of cultural values is sometimes considered as “cultural value preferences” that defined values are neither positive nor negative, they have differences based on people’s cultural perspectives (Schiefer, 2024). In culture, there are a total of five values- aesthetic, symbolic, social, educational, and spiritual value. Therefore, values in culture are important as it helps to create common practices and understanding that hold a society together (Liisa Myyry, 2022). It also guides the interactions and actions of members of a culture, to understand their surrounding cultural environment.