DEFINITION OF CULTURE

  THE REASON OF THE CHOSEN TOPIC.         In the context of international marketing, understanding the definition of culture is crucial for creative effective global strategies. Culture encompasses values, beliefs, customs, languages, works of arts and social behavior's that shapes consumer preferences and influence purchasing decisions. By exploring what culture entails, marketers can tailor their messaging, product offerings, and engagement tactics to resonate with a diverse audience. This topic is especially important for companies expanding into international markets, where cultural differences can significantly affect brand perception and market success. Understanding these cultural nuances allows businesses to avoid missteps, build stronger customer relationships, and create marketing strategies that are culturally relevant and global effective.     THE IMPORTANCE FOR STUDENTS TO KNOW AND LEARN ABOUT THIS TOPIC.  ...